This very morning, my sister regarded me proper within the eye and requested me why I have been speaking about eczema a lot. What can I let you know, woman? It is winter, which implies it is dry out, which implies everybody’s pores and skin is near disaster—particularly these with dry skin-triggered inflammatory pores and skin circumstances

I would say it was time to throw up the SOS sign, nevertheless it’s already been flashing. And, per normal, Tower 28 is right here to save lots of our pores and skin.

On Monday, December 29, Tower 28 is launching SOS Rescue + Reduction Physique Wash, a derm-approved, hypoallergenic, pH-balanced therapy that they describe as “a medicated bathtub in a bottle.” Hold studying to find all the pieces there’s to know in regards to the much-needed product, together with perception from the model’s founder and CEO, Amy Liu.

The Inspiration

Do you know dermatologists typically suggest bleach baths for grownup eczema? Liu does, and feels as intimidated by the prospect as everybody else who’s acquired the suggestion. Sure, they’re efficient—however you are paying for outcomes with a significant lack of consolation.

“I’ll be sincere, I by no means really did them as a result of they felt so intimidating. The concept of pouring bleach into a bath and hoping it wouldn’t make issues worse simply didn’t sit proper with me,” she tells Byrdie.

This private expertise led the founder to design one thing higher: a product that would provide those self same clinically confirmed ends in a brilliant mild and easy-to-use format.

“I stored pondering there needed to be a neater and fewer scary manner. That’s what impressed SOS Rescue + Reduction Physique Wash. I needed to take an ingredient that’s clinically confirmed to assist delicate, simply irritated pores and skin, like sodium hypochlorite, and switch it right into a easy and comforting bathe routine moderately than one thing that feels scientific or overwhelming,” the founder explains. “You solely depart it on for 2 or three minutes when you’re washing your hair or shaving, and also you get the good thing about actual cleaning too since we added surfactants. It’s a lot extra handy than soaking in a bath for ten minutes.”

The System

Arriving with a Triple Seal Approval from the Nationwide Eczema Affiliation, Nationwide Rosacea Society, and Nationwide Psoriasis Basis, the product was formulated to assuage and strengthen whereas cleaning like a standard physique wash. There is not any sitting in bleach required, however one among bleach’s primary substances does make an look. It is not scary, promise.

As a substitute, the formulation is provided with sodium hypochlorite, a longtime medical professional-trusted ingredient that helps kill micro organism and forestall its unfold whereas calming pores and skin vulnerable to eczema, rosacea, and psoriasis.

Liu is pleased with her firm’s use of the ingredient, particularly how they made it really feel “approachable and comforting” as a substitute of “scientific or scary.”

“It’s a part of bleach and intently associated to hypochlorous acid, however when it’s correctly diluted and paired with soothing substances, it turns into this extremely mild strategy to cleanse the pores and skin with out drying or stripping,” she explains. “Dermatologists have beneficial it for years to assist take away micro organism, every day buildup, and impurities.”

“To take one thing so trusted and bundle it in a manner that feels easy, secure, and truly gratifying to make use of is actually significant to me,” she provides. “And the truth that the formulation earned seals from the Nationwide Eczema Affiliation, the Nationwide Rosacea Society, and the Nationwide Psoriasis Basis makes me really feel like we did proper by our sensitive-skin neighborhood.”

You may additionally discover a few spectacular plant extracts. Apple fruit extract helps pores and skin retain moisture and protects towards free radicals whereas cactus flower extract improves texture and deeply hydrates. When the model first began formulating the product, Liu’s primary rule was that it needed to be one thing she’d really feel comfy utilizing throughout her worst flare-ups, when her pores and skin was cracked, burning, and extra-reactive.

“That meant maintaining it extraordinarily mild, pH-balanced, hypoallergenic, gynecologist-tested (so it is secure to make use of on intimate areas) and freed from something that would set delicate pores and skin off,” notes the skilled. “On the identical time, it wanted to be really efficient, not simply ‘clear.'”

Methods to Use It

I most likely do not know easy methods to train you to use physique wash, however there’s one key distinction with this product. After making use of it all around the physique and massaging to lather, you may depart it on for 2 to a few minutes earlier than rinsing. It may be used every day, and 97% of scientific testers (together with these with acne-prone pores and skin!) discovered they skilled much less pores and skin flakiness, no burning or stinging whereas utilizing, and extra hydrated pores and skin once they added it to their routine.

“I would like folks to step out of the bathe feeling relieved—like their pores and skin has lastly met one thing that will get it,” explains Liu. “My hope is that utilizing this wash feels empowering, not scientific or scary. If somebody with delicate pores and skin can really feel calmer, extra comfy, and a little bit extra in management after utilizing it, then we did our job.”