I’ve had just one pink period. Once I was in highschool, a pal and I marched into CVS, grabbed a field of auburn dye, and went for it. The outcome was a flat, burnt-orange shade that clashed with my peaches-and-cream complexion. (I’ve deleted all photograph proof.) However ever since that teenage misstep, I’ve dreamed of doing pink the best method—with higher inspiration and by the hands of a professional. These days, the urge has solely grown stronger, due to the parade of A-listers embracing all the things from statement-making darkish cherry (like SZA’s Tremendous Bowl half-time present look) to the delicate, sun-kissed copper Emma Roberts debuted this yr.

It seems I’m not the one one feeling the pull. “My shoppers are going pink greater than I’ve ever seen in my profession,” says Christine Bellemare, a Boston-based colorist, stylist, and proprietor of the salon Maven A Accumulate. “It’s a really flattering shade that nearly each pores and skin tone can carry. It attracts the attention to you and makes a press release.”

Even those that aren’t looking for a radical, extra literal pink are shifting towards hotter strawberry blonde or copper tones which might be simple to take care of, provides Nikki Copeland, a New York-based colorist and a co-owner of Candy Goldie in Brooklyn. It’s a shift she believes might relate to the present political local weather. “With discuss of a recession, we’re coming into an period the place individuals need one thing a bit extra low-maintenance however nonetheless enjoyable, like a gloss with hotter tones.”

Kara Hoskins, a colorist at Treehouse Social Membership in Manhattan, recommends that these with mild hair who’re pink curious attempt a coloured gloss, which fades in roughly 4 to eight weeks, or select a color-depositing shampoo or conditioner (she recommends Overtone’s vary) to see if they may vibe with the shade earlier than making a longer-term dedication. Sorry, brunettes: You’ll have fewer choices for experimentation. Possibly attempt a wig, like Billie Eilish’s strawberry blonde Halloween tribute to Jane Fonda, or certainly one of Overtone’s shades designed for darker hair, like this new cherry chestnut color-depositing remedy masks.

Beneath, discover which of 2025’s high trending reds could be best for you and—simply perhaps—me.

Meet the specialists:

Strawberry Blonde

Getty Photographs

Getty Photographs

Getty Photographs

This yr, individuals are going strawberry blonde in droves, with an emphasis on the strawberry. Living proof: The time period “strawberry blonde hair” noticed a 31.7% soar in recognition, from February 2024 to January 2025, in comparison with the earlier 12 months, in line with Spate, a pattern forecasting platform that analyzes Google Search and TikTok views.