Viral magnificence merchandise now dominate the trade, with social media stats typically displayed alongside objects in magnificence superstores and on-line storefronts. However 10 years in the past, it was a special story. Viral magnificence was simply starting to take off, and in 2016, Tarte broke the web with its now-iconic Form Tape Concealer. Because the tenth anniversary approaches, it solely is sensible to have a good time in an enormous manner. Enter Form Tape Week.

Whereas this isn’t Tarte’s first Form Tape Week—the model rolled out a related sale in 2025—this 12 months guarantees extra for make-up lovers. Blushes, brushes and signature collections are all a part of the lineup (extra on that in a second), however the star is the unique Form Tape Concealer, which shall be marked down 40 % beginning Sunday.

When Is Form Tape Week?

The festivities start January 18 and run for a full seven days. The week is full of offers on a number of the model’s hottest merchandise, together with 56 % off magnificence wands, Sculpt Tape, Glow Tape and choose blushes, plus 63 % off the viral Icing Assortment. On the middle of all of it is the Form Tape Concealer, priced at $19.20—its lowest value up to now.

Form Tape Week offers can be found to everybody on the model’s web site and at taking part magnificence retailers, however loyalty members get an additional perk. With any Form Tape Concealer buy, members will obtain a Form Tape appeal whereas provides final.

What to Purchase Throughout Form Tape Week

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Form Tape Concealer (initially $32, drops to $19 on January 18)

If you happen to’re of a sure age, you little doubt bear in mind Tarte Form Tape’s iconic run, which went on to outline the 2016 make-up period. The creamy components delivers most protection with a matte end that stays put for hours. Plus, it is available in 64 shades.

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Sculpt Tape Contour (initially $36, drops to $16 on January 18)

Contour traits have softened over time, and this wand is a simple approach to obtain a contemporary, sculpted look. The components is deeply pigmented, and the cushion applicator makes precision a breeze.

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Concealer Paw Brush (initially $29, drops to $15 on January 18)

The Paw Brush has change into a viral software for flawless concealer utility. If you happen to’re stocking up on Form Tape this week, it’s price including this one to your cart, too.