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Sustainability 101: What’s packaging sustainability?

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Sustainability 101: What’s packaging sustainability?

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Sustainability 101 is a weblog collection which you could flip to for details about totally different environmental phrases which will come up at work, throughout discussions with mates, and even at your loved ones gatherings.


Whether or not we’re buying grocery objects wrapped in plastic or receiving a house cargo packed in polystyrene peanuts, packaging is a part of our on a regular basis lives. Nonetheless, a lot of it turns into waste after one use.

Based on the Organisation for Financial Co-operation and Improvement (OECD), 31% of plastics produced are for packaging – usually single-use and with a median six-month lifespan. Plastic is extensively used as an efficient packaging materials, however as waste within the setting, it could actually have a destructive affect.

Analysis printed within the November 16, 2024, Journal of Hazardous Supplies Advances exhibits that that in landfills, plastic can emit toxins and turn out to be a supply of greenhouse gases (GHGs), and in oceans, it could actually break down into microparticles that would disrupt meals chains and contribute to quite a lot of well being problems.

Another non-recyclable or non-compostable packaging objects embody foam, aluminum foil with meals residue, and fused elements equivalent to cardboard connected to foam that can’t be simply separated for recycling.

How does this affect customers’ decisions? A 2025 McKinsey & Firm survey experiences that 77 p.c of respondents contemplate recyclable packaging “extraordinarily essential” or “crucial,” whereas 62 p.c responded the identical about packaging constructed from recycled supplies.

Packaging sustainability: Supplies matter

A person wearing a black shirt opening a cardboard box with a product inside.A person wearing a black shirt opening a cardboard box with a product inside.
Group member reviewing Cisco product packaging.

In a round economic system, industries regulate their processes to allow the reuse and regeneration of supplies. The objective is to make merchandise with the smallest environmental affect utilizing the fewest sources attainable.

By specializing in supplies, corporations could make their product containers and elements extra sustainable, equivalent to berry growers utilizing compostable trays or cosmetics producers utilizing refillable containers for post-purchase reuse.

Another methods embody:

  • Decreasing or eliminating pointless elements
  • Utilizing QR codes to digitize data vs. printed supplies
  • Incentivizing shopper recycling with rewards or by offering clear directions on tips on how to recycle

Utilizing these alternate options might help cut back packaging waste whereas aligning with buyer values. It additionally might help cut back packaging prices, optimize house effectivity, and construct in regulatory compliance.

How Cisco’s technique has advanced to suppose “contained in the field”

For Cisco, packaging sustainability is the follow of minimizing waste by decreasing or eradicating sure supplies — equivalent to single-use plastic luggage and foam — and changing them with various supplies which are renewable, recyclable, or each.

In 2019, Cisco developed a set of Round Design Rules for its merchandise throughout 5 classes — one in all which is packaging and equipment. Product groups and packaging engineers in our Provide Chain Operation crew collaborate on the outset of the design part to craft a bundle that gives the optimum steadiness of product safety and circularity. Lots of our merchandise now incorporate recyclable fiber-based cushions like FiberFlute®, paper tube cushions, and molded pulp to interchange foam. By Cisco’s No Paper Initiative, QR codes for digital product data keep away from materials use altogether.

A superb instance is the Cisco Ceiling Microphone Professional bundle, which is totally fiber based mostly. As an alternative of plastic trays, we opted for unbleached molded pulp-fiber trays which are robust sufficient to cushion the delicate unit, but gentle sufficient for cost-effective delivery. We additionally swapped out the standard single-use plastic bag with a custom-fit paper sleeve that totally encases the unit and shields it from mud and abrasion.

Packaging from legacy merchandise might be modified for circularity as properly, and Cisco’s Catalyst 9300 Enterprise Swap is a primary instance.

To interchange foam, we used recycled thermoforms to cushion the chassis — eliminating about 250 metric tonnes of froth yearly — and recycled and recyclable fiber-based retention packs for the facility provide models — avoiding roughly 70 further metric tonnes per 12 months. To remove plastic luggage, we opted for paper flag labels on energy cords, consolidated small elements throughout a number of luggage, and swapped out plastic for paper-based envelopes. In fiscal 2025, Cisco utilized these packaging modifications to the brand new era Cisco C9350 sensible switches.

Two Cisco products inside different packaging.Two Cisco products inside different packaging.
(on left) Earlier than: Ceiling Microphone Professional packaging enclosed in a single-use plastic bag. (on proper) After: Ceiling Microphone Professional packaging fitted with molded pulp protecting trays and paper-based glassine sleeve changing plastic bag.

Packaging sustainability: A Round Design Precept

Round Design Rules have remodeled the product and packing design course of at Cisco. Different examples of how we incorporate circularity into our packaging embody:

  • Decreasing supplies utilization with a heightened concentrate on plastics discount
  • Designing containers and packing supplies to be separable and simply recycled at finish of use
  • Utilizing post-consumer waste in new packaging elements
  • Eliminating paper documentation in new product shipments
  • Decreasing the cargo of unused equipment by providing our clients an opt-out choice throughout the ordering expertise
  • Utilizing multipack options to cut back materials utilization and bundling containers for giant shipments to cut back the variety of packing containers wanted

Through the use of extra environment friendly, renewable, and recyclable supplies, Cisco not solely helps maintain waste out of landfills however reduces prices and saves sources.

Be taught extra about these initiatives and Cisco’s packaging sustainability objectives within the Cisco Goal Reporting Hub.

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