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‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988

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‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988

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‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988

Monday, January 12th 2026
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At our request, as we speak the creator of the well-known ‘Gentleman’ guide takes us again to his first forays into bespoke tailoring – working with an English and a German tailor in parallel.

By Bernhard Roetzel.

The primary time I consciously noticed handmade fits was in 1988. A good friend of mine was a buyer at two of Germany’s prime 10 menswear outlets of the day, Heinrich’s Herrenmoden and HB Möller in Hannover. 

Heinrich’s has now disappeared however HB Möller remains to be energetic and thriving beneath the identify Möller & Möller (under). Herbert B Möller’s son Mick Möller additionally runs his personal menswear store, Mick’s Hannover. Michael Jondral educated at Heinrich’s and co-owned the store earlier than he began very efficiently on his personal. 

I used to be impressed with Kiton, Chester Barrie and Attolini though I didn’t know something about match or the technical facet of tailoring (my mom by no means sewed something herself and my father wore good-quality off-the rack fits and jackets). However I wasn’t actually fascinated by these garments.

There was a small bespoke tailor named Krautheim close to the flat that I shared. What I noticed in that slim store window actually did fascinate me: half-finished clothes on a tailor’s dummy, in all probability on the second becoming stage.

I typically stopped and checked out these jackets. I attempted to determine how the jacket was constructed and what all of the stitching, layers of cloth and white threads have been all about. 

I began utilizing this store for the alterations of trousers and jackets. This fashion I discovered time to talk with the proprietor, who ran the enterprise along with his spouse. He was a typical German bespoke tailor providing a clear lower, agency building and wonderful handwork (as I discovered later after I knew extra).

I attempted to search out out extra about bespoke tailoring. I began searching for books within the library of my design college, which had a trend and a textile division. I remembered that my aunt had educated as a women’ tailor after the warfare and so I began interviewing her in regards to the craft.

Bespoke tailoring grew to become one among my principal pursuits – solely in principle although as a result of it was a lot too costly for me. However I realised, though I didn’t know very a lot, that the handmade fits I noticed at Heinrich’s or HB Möller lacked one thing compared to bespoke tailoring: the person sample and the match that resulted from fittings.

I had visited London 4 or 5 instances as a schoolboy, however in 1990 undertook the primary journey with the aim of discovering classic handmade fits and visiting Savile Row. Throughout this journey I discovered the guide A Gentleman’s Wardrobe by Paul Keers within the bookshop of the Nationwide Portrait Gallery, and it opened my eyes to English type.

I spent hours strolling round Brompton, Belgravia, Chelsea, Westminster and Pimlico looking out second-hand-shops and searching in store home windows. I’ve a transparent reminiscence of the unique three separate Hackett outlets: one for metropolis fits, one for tweeds and one for formal put on. 

The salesperson within the swimsuit store impressed very a lot. He had crimson hair and a reddish beard. He wore a navy pinstripe swimsuit and an Hermès motif tie with a Gallic rooster colored within the French tricolore. 

In these days there have been nonetheless fairly just a few gents outfitters to be present in small facet streets of Westminster. Considered one of them was Etheridge & Glasspool. I beloved that store and through my subsequent go to I ordered an MTO covert coat (which I nonetheless have) and an MTO navy swimsuit with rope stripes.

I additionally received my first impression of Savile Row. I keep in mind passing the open door of a tailor store and I finished and appeared inside. Somebody was chopping out a swimsuit. He wore the waistcoat and trousers of a three-piece swimsuit and he appeared simply completely dressed. He was very pleasant and welcoming, and he defined patiently what he was doing.

Sadly I don’t know which tailor store this was, perhaps Dege & Skinner. I keep in mind that it was barely above the road, with just a few stairs main as much as the doorway. The chopping desk sat within the room you entered from the road.

After I took my diploma in graphic design in 1992 I labored in promoting businesses for 3 years, after which grew to become a script-editor in a TV manufacturing firm in Cologne. Whereas I labored there I wrote the idea for my guide Gentleman (above) and supplied it to the writer Ludwig Könemann. He was very profitable in these days promoting well-made coffee-table books at cheap costs.

I had despatched within the idea by mail and obtained a solution with an invite to satisfy Ludwig Könemann. I don’t keep in mind if I wore a swimsuit or a tweed jacket however I do keep in mind my covert coat from London. I’m satisfied that my garments helped me promote my guide as a result of they mirrored the content material that I promised to ship. 

 

I began engaged on the guide within the fall of 1997. It was scheduled to be revealed in February 1999. I travelled to London a number of instances in 1998 and one of many visits I walked into Tobias Tailors at 32, Savile Row.

The store sat in the midst of Savile Row between Chester Barrie and the outdated Anderson & Sheppard handle. Once I first walked in I used to be welcomed by the late John Coggin, who was in his fifties then. The second proprietor of Tobias Tailors was John Davis: each have been cutters and coatmakers they usually shared the work between them.

I wore a mid-grey single-breasted Chester Barrie swimsuit that I had purchased in Cologne (above). John Coggin greeted me after I got here in and scanned my swimsuit in just a few seconds. “It is a good swimsuit you’re carrying,” he mentioned along with his Cockney accent, “however we might make you a pleasant swimsuit too.” I left the store with out ordering a swimsuit instantly however he had received me with this primary sentence.

In later years I met many tailors and all use a unique method with individuals coming into their store. Many are inclined to make adverse remarks in regards to the swimsuit you’re carrying, particularly after they discover out {that a} tailor made it. I don’t like this method as a result of it implies that the particular person has no style or is silly.

I got here again the subsequent day and positioned an order for a double-breasted swimsuit. I selected a material from Dormeuil’s Sportex bunch which had simply been re-released, as John Coggin advised me. For the liner I picked a a form of airforce blue which matched the nice stripe within the cloth. (Pictured above, as we speak.)

I ordered very basic trousers which I described as “intentionally unsexy”. John understood what I needed directly. He mentioned that the seat was roomy like within the outdated days, when individuals used stairs extra regularly.

I used to be a bit disillusioned as a result of John didn’t ask if I gown to the left or the fitting. He defined that this query solely is sensible for tight-fitting trousers. Traditional trousers are roomy within the entrance. He mentioned that basic trousers by no means present something of what’s behind the fly. He joked: “Think about if the Prince of Wales was on a state go to and one thing was seen in his trousers.”

I’ve been photographed many instances on this swimsuit and it nonetheless suits. The trousers wanted letting out within the waist in 2007 however later they have been altered once more to the unique girth. Not one of the jackets that John Coggin and John Davis made for me have ever wanted alterations, though my weight went up from about 65 kg to 75 kg and again over the next years. 

John Coggin defined later that he made the coats roomier to offer me extra presence, as my somewhat skinny determine wasn’t very spectacular. I wasn’t too blissful about this rationalization, however that is one thing that many bespoke tailors love to do after they lower a swimsuit.

The value for this primary swimsuit was £1,375. I by no means paid much less at Tobias Tailors and the utmost for a swimsuit was £1,575 (about £4,000 as we speak). These have been the common costs charged by Tobias Tailors. The second swimsuit I commissioned is proven above.

I by no means requested for a reduction and I by no means received one, even after my guide was revealed. However John Coggin as soon as gave me a tweed jacket which he had made for himself. John had outgrown it and it was used as ornament within the store window. I feel it was constituted of a Hunters of Brora tweed. 

Once I talked about that I favored the material John altered the jacket to make it match me. This meant taking it aside and recutting it as he was far more muscular than me (he had performed rugby since his youth). I appreciated this reward very a lot and I nonetheless personal and put on the jacket.

A couple of weeks after I had positioned my first order on Savile Row I met the German bespoke tailor Heinz-Josef Radermacher in Düsseldorf (under). 

He was actually very charming and I favored the lower of the swimsuit he wore. I received carried away and ordered a double-breasted blazer, though the primary becoming of the swimsuit in London hadn’t taken place but. So I had two items within the making and skilled the totally different method to fittings within the following weeks. 

Düsseldorf was solely an hour’s drive from my dwelling in Cologne so I used to be requested to return for a preliminary becoming. It was a lot rougher than the primary becoming however Heinz-Josef Radermacher used it to get a greater concept of my determine. 

As this was my first becoming ever I didn’t know what it was all about. I solely keep in mind that there have been no sleeves, no collar, simply the entrance, sides and again. It took only some minutes however I used to be impressed.

I skilled the actual first becoming in London. The trousers have been on the second-fitting stage however have been near excellent. They have been made with side-adjusters however no buttons for braces. Buttons have been added later when I discovered that self-supporting trousers don’t work on my determine.

The trousers had one ahead pleat on both sides, no again pockets and a button fly. They have been unlined as a result of I believed this was extra conventional. In these days I all the time appeared for the standard choices. 

My selection of trousers was somewhat uncommon then – most prospects appeared to favor low-cut flat-front trousers with belt loops, like John Coggin and John Davis wore themselves each time I noticed them within the store.

The jacket was a correct first becoming. It was additionally very near excellent. Solely the shoulders have been a lot too extensive, as a result of I had mentioned that I didn’t need the shoulders too slim as a result of I’ve a somewhat massive head. We did a second becoming for the jacket just a few weeks later whereas the trousers went to the finisher instantly.

In the meantime in Düsseldorf the primary becoming for the blazer was being ready. It was attention-grabbing to match it to the English becoming. In Germany there have been no sleeves on the first becoming stage, one sleeve on the second.

Herr Radermacher unpicked the shoulder seam and took off the collar. Then he pinned the shoulder once more following exactly my form. Afterwards the collar was hooked up.

I later requested John Coggin what he considered this technique. His reply insinuated that this was good showmanship however not vital if the lower was proper. He additionally dismissed the thought of performing the primary becoming with out sleeves. He mentioned it’s onerous for the client to image the swimsuit with out sleeves.

I discover that unpicking the shoulder appear just isn’t vital in each case. It does impress the client, particularly if he’s new to bespoke tailoring. But it surely additionally serves a objective. I’ve seen superb tailors doing it and I feel they’d save themselves this step if it was just for present.


When the German blazer was completed (above, photographed as we speak) it was fantastically sculpted to my determine. I had agreed to the suggestion of getting Herr Radermacher’s trademark shoulders, that are barely raised and sq., with a little bit of rope within the prime of the sleeve. This type was a bit seventies and it was known as a pagoda shoulder. He thought it had an uplifting impact on the entire determine.

Once I collected the blazer I used to be requested to put on it for some time and are available again if I had any points. After carrying it just a few instances I observed that the armholes pinched me slightly. On account of my inexperience I hadn’t observed this on the second becoming.

Herr Radermacher was prepared to do the alteration. Afterwards the armholes felt higher however vertical creases appeared over each shoulder blades. I didn’t return to the tailor and stopped carrying the blazer. 

I used to be a lot in love with the garments from Tobias Tailors that I didn’t discover how unfair it was to not give Herr Radermacher the prospect to enhance on the final alteration. Trying again, I ought to by no means have complained in regards to the tight armholes as a result of the blazer appeared great earlier than I had them fastened.

It might sound unusual however typically it’s higher to just accept one small imperfection if the whole lot else is ok. Sadly it not often occurs {that a} bespoke garment utterly satisfies. It might be the higher choice to order one other piece hoping that will probably be higher.

Between 1999 and 2003 I ordered a dozen outfits from Tobias Tailors together with a covert coat, a dinner swimsuit and a tweed jacket with dark-grey cavalry twills (some proven above).

I all the time ordered the items separately and I spent numerous time interested by what to order subsequent. The fits have been costly however I thought-about them investments as a result of I believed that my style and determine would by no means change.

A lot of the materials have been good selections – solely two didn’t change into as versatile as I had thought. In a single case I had deliberate to order one thing light-weight for summer season. I had considered cream or beige, perhaps additionally khaki. I had thought-about cotton however wasn’t positive. John Coggin prompt some alternate options and in the long run I selected a midweight wool cloth from one of many outdated suppliers (perhaps Lesser’s).

The material turned out to be troublesome to match with shirts and ties, and it took years till I discovered some good combos. The material was additionally somewhat heavy and probably not for summer season. In these days I believed it wasn’t wise to have a really light-weight swimsuit made that would solely be worn for just a few weeks a 12 months.

The third piece I ordered was a dark-blue double-breasted with rope stripes. I needed one thing very English and John Coggin prompt 420g cloth from Harrison’s. He bought it by saying that this was a material {that a} MP would put on (he didn’t say of which celebration) and this was actually what I needed.

The swimsuit appeared very spectacular, particularly with a crimson lining. However in the long term it was a bit too robust so I wore it lower than I had thought. The swimsuit was lower by John Davis and the lapels and collar appeared utterly totally different from John’s lower (who had educated at A&S as a coatmaker and as a cutter at Strickland brothers). 

John Coggin later came to visit to Germany along with his spouse and I launched him to mates in Cologne who began ordering from him. We additionally began a trunk present enterprise in a shoe store in Frankfurt so John got here recurrently (under).

We staged seminars along with German tailors at one level with the chopping academy Müller & Sohn, and seminars about bespoke tailoring for type consultants. We grew to become mates and I realized lots about tailoring and chopping from John. Being mates together with your tailor is good on the one hand, however on the opposite it makes it troublesome to precise criticism.

There was solely factor that I didn’t like about Tobias Tailors: they weren’t in a position to replicate fits or jackets. I later discovered this to be a weak spot of many tailors. 

I by no means discovered why it’s troublesome to make a swimsuit precisely just like the one earlier than. Tailors typically put it all the way down to the distinction in cloth, however even when the material is analogous or equivalent they don’t essentially handle to provide a really comparable garment.

I feel John drew the patterns with numerous ‘rock of eye’, particularly if he was chopping daring patterns. I watched him drawing the sample for a checked tweed and it was attention-grabbing how freely he moved the paper patterns round on the material.

I had about half a dozen different fits in thoughts that I needed to order from Tobias Tailor. Sadly they needed to shut their enterprise in the summertime of 2003. 

Once I visited John Coggin and John Davis for the final time of their Savile Row store, we had lunch collectively in a pub across the nook. I keep in mind this as a tragic day. The 2 had labored onerous however the lease was going to be raised a lot that it was not possible to go on.

John Coggin continued to make fits for personal prospects, whereas John Davis went again to coat making. I ordered two extra items from John Coggin after the store was closed, a swimsuit and a jacket. I visited John in his home in Chingford for the becoming or we met in Germany.

The 5 years I spent with Tobias Tailors and John Coggin have been blissful instances. By no means once more did I get pleasure from bespoke tailoring on this naive means. I fulfilled a dream and loved it however the happiness handed. I knew extra later however I had much less enjoyable.

As I grew to become a menswear author my pastime grew to become a job. With the anticipated impact. If you wish to preserve having fun with bespoke tailoring you’d higher deal with it as a pastime.

I’ll write a second half to this journey, about my years after Savile Row and my expertise with continental European tailoring.

All completed tailoring proven, from Tobias Tailors. Half two of Bernhard’s article can be revealed subsequent week.

 

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