HER OWN MUSE: Victoria Beckham by no means stops.

Days after she was honored with the Knight of the Order of Arts and Letters by the French Ministry of Tradition, the designer on Thursday appeared in her namesake label’s eyewear marketing campaign for the primary time.

A mirrored image of her style label’s refined strategy to trendy glamour, Beckham seems to be confident and composed in a collection of photographs shot by Mert & Marcus in a sunlit, sculptural setting.

“I needed sturdy, immediately recognizable silhouettes that felt easy to put on, so the main target for this assortment was actually on refining form and proportion,” mentioned Beckham, who final fall was granted the courtesy title of Woman following her husband David’s knighthood.

The designer added that the eyewear vary is aligned with the model’s DNA, which felt “thought of, versatile and rooted within the thought of eyewear as a part of the wardrobe somewhat than an afterthought.”

The most recent Victoria Beckham eyewear vary, produced by Safilo Group as a part of a 10-year international licensing settlement, is accessible globally by way of chosen eyewear and style retailers from this month.

In July 2025, the 2 events entered an settlement for the design, manufacturing and distribution of eyewear collections for the designer’s namesake model till December 2035. Beckham’s eyewear collections have been beforehand produced by Marchon.

Safilo is not any stranger to the Beckham household. In 2024, the Italian eyewear group revealed it had signed a perpetual license settlement with Genuine Manufacturers Group for Eyewear by David Beckham. This changed the earlier contract that was attributable to expire on the finish of 2030.