When mannequin Hailey Bieber was on the cowl of Attract introducing her soon-to-launch skin-care line known as Rhode, she advised us that her largest hope for the model was that somebody may choose it up and never know it is hers: “That may be my dream, for it to really shock folks.” And what a shock all of us obtained this week when Bieber introduced she’d offered her model to E.L.F. Magnificence solely three years later. Much more surprising than this accelerated timeframe, although, was the quantity she offered it for, in keeping with Wednesday’s press launch: $1 billion.

Later that afternoon, we weren’t stunned to see information headlines and user-generated TikTok movies swirling, principally leaping on that B-word: Many stated that Hailey Bieber offered Rhode for a billion bucks, or that she was set to earn a billion {dollars} from the sale of the model. A number of shops went as far as to declare that Bieber is a billionaire now, implying that the announcement of this deal triggered a direct deposit of a 10-digit determine into her checking account.

Within the headline for our interview with Bieber this week, we referred to the worth of the deal as being “extra money than we might ever dream of.” Undoubtedly correct! In a video posted to our social media accounts, our content material director, Kara McGrath, acknowledged the model was offered for “greater than half a billion.” Additionally correct! But commenters had been fast to reply, telling us we obtained the quantity improper. However there’s a cause we didn’t say this can be a full-on, billion-dollar acquisition (no less than not but).

After we seemed on the transactional particulars specified by the press launch, we realized we wouldn’t be 100% snug in stating that Bieber had offered Rhode for $1 billion. It describes the deal as being “comprised of $800 million of consideration payable at closing [the second quarter of fiscal 2026] in a mix of money and inventory, topic to customary changes, and a further potential earnout consideration of $200 million based mostly on the longer term progress of the model over a three-year timeframe.” Since $200 million of that $1 billion is hypothetical, we paused earlier than placing “$1 billion” in our headlines and social content material.