Emily Ratajkowski is the overdressed and overjoyed star of Kurt Geiger‘s vacation 2025 marketing campaign, that includes new items from the London-based model‘s footwear and equipment line that lend a decadent feel and appear for the vacation season. The gathering is obtainable on-line and in shops Friday.

“Right now of yr, I like to show up the schmaltz…however I all the time hold it stylish. For this marketing campaign, we drew inspiration from traditional feel-good vacation movies, with a wink of kitsch,” Rebecca Farrar-Hockley, chief inventive officer of Kurt Geiger, stated in an announcement. “Emily Ratajkowski is the angel atop of our well-dressed tree: a imaginative and prescient of timeless glamour, paired with the firecracker wit of a up to date get together lady.”

Within the marketing campaign, lensed by photographer Laura Coulson, Ratajkowski touts playful purses, together with the standout assortment piece The Pimlico — a brand new silhouette from Kurt Geiger with a modern, gold-plated eagle emblem obtainable in lux leather-based, pastel sequins and an oversize and embellished design with pearls the scale of snowballs, per the model.

Different purses within the assortment masquerade as decadent desserts, together with two-tier pastel cake with iced crystals and a Champagne bottle get together bag, additionally modeled by Ratajakowski. As for footwear, Kurt Geiger’s penchant for playfulness continues.

The vacation 2025 assortment encompasses a vary of footwear kinds, together with fluffy snow boots, pink lace booties, fluffy slides, ribbon-wrapped platforms and extra. Quintessential Kurt Geiger kinds together with the Islington sneaker and the Octavia gladiator sandal additionally get the vacation remedy with jeweled elaborations. Costs for items within the assortment vary from $88 to $368.

Based in 1963, Kurt Geiger grew to become a number one authority in footwear and equipment in Europe. After many years in operation, the British equipment and footwear model was purchased for $360 million in Could 2025 by Steve Madden, increasing the designer’s worldwide enchantment, with Wall Road forecasting potential development alternatives for the Kurt Geiger model within the U.S.