One yr after saying the Cisco 360 Companion Program, it’s unimaginable to see how far we’ve come.

What started as a daring imaginative and prescient to redefine how Cisco companions have interaction, develop, and win collectively has turn out to be a actuality — formed by your belief, your suggestions, and your dedication to serving to prospects succeed.

That collective vitality was on full show at Cisco Companion Summit 2025, which exceeded each expectation. The vitality was electrical, the conversations had been significant, and the sense of shared objective was simple.

Earlier than we glance forward, I need to pause and say thanks.

Our ecosystem — resellers, distributors, service suppliers, advisors, builders, and consultants — represents the complete power of Cisco partnership. Each one among you performs a component in delivering buyer outcomes and creating worth that lasts.

Redefining What Partnership Means 

Once we got down to construct this program, we didn’t simply need to modernize incentives or rename tiers. We needed to redefine what engagement means.

It’s not about transactions — it’s about constructing companies, evolving practices, and delivering significant outcomes.

And what makes this journey really distinctive is that we’ve carried out it collectively.

From Companion Government Exchanges to advisory boards, surveys, and greater than 1,000 associate 1-to-1 conferences — your enter has guided each resolution. Each dialogue, every bit of suggestions helped make this program stronger, less complicated, and extra aligned to the way you do enterprise in a fast-moving, AI-driven market.

Our Subsequent Chapter: Profitability, Predictability, and Development 

Finally yr’s summit, we made three guarantees: time, safety, and partnership — and we’ve delivered on every one.

Time: 15 months. 12 months in with 3 extra to go.

Safety: We promised to guard your investments, and we did.

Partnership: The co-design has been unprecedented!

This yr, we’re constructing on that basis with three new commitments:

Profitability you’ll be able to plan for. Predictability you’ll be able to belief. Development you’ll be able to rely on.

Profitability stays our shared precedence — and it’s stronger than ever.

With VIP 46, we’ve delivered the richest product rebate cycle in this system’s historical past throughout Campus Refresh, AI, Safety, and Collaboration. And this momentum doesn’t cease right here. The identical profitability logic continues within the Cisco Companion Incentive, launching January 2026, the place 87% of VIP 46 SKUs will earn the identical or extra beneath the brand new mannequin.

This subsequent chapter brings VIP, CSPP, and Lifecycle collectively into one easy, predictable framework that rewards progress throughout the complete buyer lifecycle — Land, Undertake, Broaden, and Renew — guaranteeing companions can plan confidently and revenue much more because the AI period accelerates. You may discover your potential utilizing the Cisco Companion Incentive Estimator.

We’re additionally unlocking new profitability by Premium Providers in collaboration with Cisco CX — giving companions new methods to ship proactive, predictive, and customized AI-driven assist that strengthens buyer relationships and expands recurring income.

If profitability is what you earn, predictability is how you intend.

Your Companion Worth Indexes are actually stay and monitoring, and the whole lot you’ve achieved since August counts by July 2027 — supplying you with full visibility into how your actions in the present day form your rewards tomorrow. You may observe progress and insights within the enhanced Companion Expertise Platform (PXP).

Predictability additionally means having a whole view throughout Cisco’s increasing portfolio. That’s why we’re integrating Splunk into the Cisco 360 Companion Program, making a unified expertise that connects observability, safety, and AI-powered infrastructure beneath one mannequin.

After which there’s progress — the pure end result of confidence and functionality.

The Cisco 360 Companion Program rewards companions who put money into enablement and innovation. It additionally helps you differentiate available in the market with new designations, highlighting your experience and buyer influence.

We’re backing that differentiation with vital advertising and marketing investments — new branding toolkits, marketing campaign belongings, and demand-generation applications designed that can assist you stand out, attain new prospects, and develop sooner.

Constructed on Belief. Prepared for the AI Period. 

AI is remodeling the whole lot, and agility is what units nice ecosystems aside. That’s why I’m so pleased with our new subsequent era of Specializations — Safe Networking and Safe AI Infrastructure — which acknowledge companions who’re main with innovation and delivering measurable outcomes within the AI period.

We additionally launched new bonus alternatives, coming later within the yr, throughout the Cisco Companion Incentive — rewarding each Subsequent Gen Specializations and Cross-Promote growth — as a result of your progress is our progress.

To discover all Companion Summit bulletins, click on right here.

What Comes Subsequent 

The Cisco 360 Companion Program has at all times been about one factor — creating a whole, agile ecosystem the place all companions, from resellers to MSPs — distributors to builders, play a significant function in driving innovation and delivering outcomes that matter.

And as we rely right down to launch, there’s much more to stay up for.

We’re increasing this system with new Companion Worth Indexes that acknowledge each aspect of Cisco’s associate neighborhood. Quickly, we’ll introduce a Mass-Scale Infrastructure Worth Index, giving companions the dimensions and architectural alignment to guide in AI-ready outcomes.

We’re additionally including Worth Indexes for Distributors, Advisors, and Builders — highlighting the distinctive contributions of each associate kind and reinforcing that each function on this ecosystem counts.

Listed below are three easy methods to maintain your momentum going:

1. Use the Cisco Companion Incentive Estimator to discover your earnings potential and join together with your Companion Account Government to discover methods to extend your profitability.
2. Log into PXP to trace your progress, enhance your Worth Index, and entry advertising and marketing and enablement instruments.
3. Make the most of new advertising and marketing and branding sources to showcase your experience and develop sooner.

The Cisco 360 Companion Program carries your signature. It displays your suggestions, your collaboration, and our shared perception that once we transfer collectively as one agile associate ecosystem — energy meets objective.

Thanks for serving to us construct one thing extraordinary.

With simply three months to go earlier than the Cisco 360 Companion Program formally launches, the momentum is simple. Each perception, each collaboration, each shared win has introduced us to this second — and the most effective remains to be forward.

We’d love to listen to what you suppose. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!

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