Coach has lined up a brand new ambassador: Omar Apollo.

The Mexican-American musician will turn out to be a world ambassador for the model and can be featured in watch, eyewear and perfume campaigns starting this spring.

Coach pointed to Apollo’s “distinctive sound” and “sturdy sense of id” as consultant of its Braveness to Be Actual mission, which strives to foster confidence and self-expression. Over the course of his profession, the 28-year-old entertainer has launched music independently and likewise acquired a Grammy nomination for Greatest New Artist for his 2022 debut album, “Ivory.”

“Coach has been a reputation I’ve identified since I used to be a child, and having the ability to be part of the model right now feels actually particular,” Apollo stated. “I’ve all the time linked with the creativity and individuality they stand for, and I’m excited to deliver my very own perspective to what we construct collectively.”

Stuart Vevers, Coach’s inventive director, added: “I’m so thrilled to have Omar be part of Coach as one among our ambassadors. He has a playful confidence that shines not simply by way of his music, however in all the things he does, and that sense of expression is a superb reflection of what we worth right here at Coach.”

The inaugural eyewear and watch campaigns that includes Apollo will launch in February adopted by a perfume marketing campaign in March. They’ll function two of his latest tracks, “Speak” and “No Good Purpose,” and can be posted on the Coach social channels.