AMAFFI has simply unveiled its partnership with worldwide musician MOMO. The posh fragrance home and the beloved member of Ok-Pop sensation, TWICE, be a part of forces in what AMAFFI describes as an “uncompromising dedication to magnificence, individuality and the artwork of creation”. As a muse who bridges cultures and generations, MOMO embodies the essence of AMAFFI — daring but refined, uncommon but common. Very similar to music, perfume is a showcase of private style whereas additionally being a common type of expression. This inventive union is marked by a world promoting marketing campaign that’s set in movement with an unique launch to be unveiled in New York in Might 2025

Conceived by founder and president of the corporate, Madame Amaffi, these luxurious perfumes are all created in Grasse, France with meticulous care — utilizing solely the rarest pure elements sourced from world wide. Every perfume is introduced in a singular crystal bottle — a sculptural murals —reflecting the model’s dedication to the outdated artwork of perfumery with artisanship and high quality at its core.

“MOMO embodies the spirit of our model,” mentioned Didier Ambroise, managing director of AMAFFI. “Her heat, radiant power and real love for self-expression mirror the essence of AMAFFI. We imagine within the energy of perfume to attach — emotionally, spiritually and culturally.”

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For MOMO, this partnership is equally private. “I’ve lengthy admired AMAFFI for its dedication to artistry and high quality,” the worldwide star shared. “Their fragrances are profoundly evocative, celebrating creativity and class. I’m honoured to symbolize a model that resonates deeply with my values.”

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Luxurious Perfume for a New Technology

Having MOMO on board is a strategic transfer on AMAFFI’s half by introducing a storied Maison to a brand new era of potential shoppers. Past her music profession, MOMO’s fashion-forward type and rising affect on this planet of magnificence and way of life make her a outstanding determine within the leisure panorama. In a market the place the definition of luxurious is consistently evolving, this collaboration stands as a testomony to the facility of cultural resonance. With boutiques in London, New York and Singapore, AMAFFI has at all times aimed to create extra than simply fragrance however quite sensorial masterpieces that mirror the spirit of their wearers. Now, with MOMO as a muse, the model is poised to achieve a broader, youthful viewers anticipating experiences which might be as private as they’re luxurious.

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For extra data, head to AMAFFI’s official web site right here.

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