Search engine optimization (SEO) takes time and effort, especially if you have a large website with thousands of pages. But it’s well worth it because it pays off in the long run and builds your online reputation.
Most websites use all kinds of tactics to drive traffic and increase rankings on search engines. And while each one may be a little different, a few things are universal.
Keywords (the text that search engines use to find your website when someone searches) are one of the most important factors in search engine rankings. But it’s not the only one. Here’s how you can improve your keyword ranking and increase your search engine traffic.
1) Keyword Tracking
Checking out your keywords can be helpful, but what about tracking what websites are ranking for your keyword?
There are several programs that provide keyword tracking through web browsers and mobile apps. The best in terms of usability is Adestra Keyword Watch. This program uses a point-and-click interface and syncs with your Google account. As you use websites and search engines, you’ll see what keywords are ranking for those sites. It’s also possible to limit searches to specific phrases and pages and to customize your search terms. The program also offers feedback on the keywords that have helped your business.
2) Top Keywords List
One of the best ways to use keywords for SEO purposes is to use the top 100 keywords for your website and create a strategy around those keywords. This will make it easier for search engines to understand the content and the topics on your website and drive traffic to your pages.
The key to creating a successful keyword strategy is to develop content around those top keywords and do research on related topics. Here’s a list of keywords to use for your website, along with their corresponding sites.
By putting together a keyword strategy based on the top keywords for your website, you’ll be better prepared to boost your search engine rankings and drive more traffic to your website.
Popular search engine optimization techniques for blog
3) Words Matter
According to Google, a website with 3 to 4 million words will usually rank higher than one with 50,000 to 70,000 words. This means that keywords need to be strategically incorporated into your content and referred to in relevant terms. If you’re going to write for your website, try to make sure you refer to your keywords a lot.
While you may not need to use every keyword that comes up when you look for your content, it’s wise to use at least a couple of them and to write around them. This will improve your ranking for that specific keyword. And don’t forget to put in your keyword phrases when you add a quote or excerpt to your content.
4) Provide Quality Content
What you write matters a lot when it comes to SEO and what content can help you rank higher. As you look at your site, check out the pages that are getting the most traffic and your rankings. Is the content valuable and compelling? If it’s not, add your top keywords to the titles and blurbs of the articles on your site. This will help people who search for those keywords find your content.
And if you haven’t built your website with that goal in mind, now is the time to do it. It takes time to create quality content and it takes time for search engines to update their algorithms. But if you spend just a few hours each month to create more high-quality content for your website, you’ll see improvements over time.
Make sure your website has great content, whether it’s to satisfy search engines or to keep people on your website longer. If you write content that readers can use in different ways, they’ll be able to find your content and find your website as well.
Keywords don’t just come up in the text on your website and in the headlines of your articles. You also need to make sure you’ve used your keywords in both the copy and in the layout of your website. If you’ve used your keywords a little bit on the homepage, make sure you use them everywhere else on your website.
Don’t hesitate to include a couple of your best keywords at the top of each page on your website, and use a keyword density score to decide what is an appropriate number of keywords per page.
Make sure you’ve added your top keywords to the descriptions, headlines, and body text of all your website pages. Try to find ways to link to the pages from each page on your website as well.
Do the same with other web pages, and make sure that you’re including keywords in all of the emails you send to visitors. The more people that come to your website with your keywords in their mind, the more likely they are to find your site.
6) Go Through the Site Regularly
Use a tool that shows you how many links you have and which pages have the most links. This will help you figure out where your current weaknesses are and where you need to fix them. Then look at the pages that are generating the most important.