Italy is a high summer season journey vacation spot for People; that’s actually nothing new. What might be as alluring as the thought of sipping Aperol Spritzes, gorging oneself on pasta, and strolling sun-drenched cobblestone streets? And whereas main cities like Rome, Florence, and Venice will at all times be in style for these experiences, different locations throughout the southern European nation are experiencing a increase in recognition this summer season.

In accordance with Expedia’s 2025 Summer season Journey Report, individuals are searching for out extra seashores and coastlines and fewer duomos for their Italian summer season trip.

Based mostly on Expedia searches for journey between June 1 and Aug. 31, the Campania area of Italy had the biggest spike in curiosity 12 months over 12 months. Searches for the area elevated by 210 % since 2024. That’s not too stunning, contemplating Campania’s geographic location.

Positioned inn Southern Italy, Campania has 311 miles of Tyrrhenian Sea shoreline and gorgeous turquoise waters. Palms down, Campania is residence to a number of the finest seaside cities and most iconic websites in Italy. Notable locations embrace Salerno, Naples, Positano, Amalfi, Pompeii, and Sorrento.

Along with extra well-known coastal cities, there’s additionally some lesser-known gems, just like the hidden seaside behind a fjord within the city of Furore.

Campania isn’t the one Italian vacation spot experiencing a significant spike in recognition in comparison with 2024. Alghero, on the island of Sardinia, noticed a 110 % enhance in search curiosity. The town is one among T+L’s most lovely locations in Italy and gives quite a few seashores, grottos, and cliffs to discover.

However seaside locations aren’t the one issues People are searching for out, as evidenced by the third trending Italian location: Lombardy. Located in Northern Italy, the area is legendary for Lake Como, Milan, lakefront resorts, and charming medieval villages.

So, for those who’re planning your individual Italian getaway, think about increasing your search to incorporate island seashores, cliffside inns, and lakefront resorts.