In a significant transfer for the clear medication motion, Wonderbelly—the fastest-growing digestive well being model within the U.S.—is now out there nationwide in 2,500 Walmart shops and on Walmart.com. Identified for difficult the norms of the medication aisle, Wonderbelly creates FDA-regulated medication that’s free from synthetic dyes, sweeteners, talc, titanium dioxide, gluten, dairy and different controversial substances.

With this launch, Wonderbelly will supply 9 objects throughout three classes: Antacids, Bloat & Fuel Reduction, and its latest innovation, Multi-Symptom Reduction chewable tablets, a clear different to Pepto-Bismol in three tasty flavors (Blended Berry, Orange & Crème and Vanilla Bean). Every product is powered by trusted lively substances and backed by gastroenterologists and prime pharmaceutical companions.

“For the longest time, clear and better-for-you merchandise have solely been broadly out there in meals, beverage and sweetness,” says Wonderbelly founder Lucas Kraft. “Wonderbelly’s launch at Walmart is a real marker that clear has entered the mainstream.” 

Affordably priced, Wonderbelly’s choices intention to carry clear medication to extra folks, with out the premium. “Now that we’re out there on the world’s largest retailer—and at a brand new and distinctive $9.97 worth level—we will make good on our mission to make clear medication accessible to as many,” Kraft provides.

However the work isn’t over. Trying 5 to 10 years forward, Kraft hopes the medication aisle evolves to mirror fashionable wellness requirements. “I hope to see that the requirements in medication develop into extra consistent with what we see in different classes and in different nations—preservative-free, made with out dyes, packaged sustainably,” he says. “I’d wish to see extra choices for shoppers in order that the cabinets of the medication aisle aren’t dominated completely by 100-year-old manufacturers which have by no means been challenged, particularly to fulfill fashionable values and youthful shoppers.”

However for now, clear medication is right here—and it’s lastly straightforward to search out.