SONG CONTEST: The Okay-wave continues: South Korean actor Music Kang has been tapped as Loewe‘s newest model ambassador.

The Spanish luxurious home, owned by LVMH Moët Hennessy Louis Vuitton, lauded his “highly effective display presence and memorable private fashion.”

Typically referred to as a “son of Netflix” since his hottest sequence are streamed on the platform, Music, 31, is thought for his performances in “Love Alarm” — his breakout position — and “Candy House.”

He made his appearing debut in 2017 within the tv sequence “The Liar and His Lover,” a romantic comedy set within the music trade.

Most not too long ago he performed the lead position in “My Demon,” portraying a mischievous, quite than brooding, immortal, earlier than taking a break from appearing to finish his necessary navy service.

In a press release the model shared first with WWD, Music stated, “I’ve all the time been drawn to Loewe’s progressive method to craft and leather-based. In my work, the stability between experimentation and staying true to my inventive roots is simply as important, which makes me genuinely excited to start this new chapter collectively.”

A well-known face in vogue’s entrance rows, Music has been related to a variety of manufacturers prior to now, together with Prada, Bobbi Brown Cosmetics and Banila Co.

Loewe is writing its subsequent chapter beneath American design duo Jack McCollough and Lazaro Hernandez, who paraded their first assortment final month in Paris for the spring 2026 season.

Loewe’s different model ambassadors embody Wang Yibo, Stephane Bak, Giselle, Jiang Qiming, Chen Duling and Kara Wai.