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MILAN — Colmar has popped up at Milan’s Centrale practice station, providing mountain aficionados fleeing town for a winter getaway or Winter Olympics fans on their technique to see the Video games a last-minute likelihood to purchase a puffer.
The skiwear and sportswear specialist based in 1923 in Monza, a couple of miles north of Milan, has opened a brief store contained in the railway station right here, mounting a 270-square-foot sales space formed because the Lagazuoi cable automobile, a snowboarding facility in Cortina d’Ampezzo, the tony winter resort vacation spot in northern Italy that can be residence to the Olympics subsequent yr alongside Milan.
The pop-up retailer will stay open till Feb. 25, protecting the whole length of the Video games, which run from Feb. 6 to 22.
The shop will carry the Colmar Originals life-style division’s collections launched in 2009 to flank the model’s performancewear. To make certain, Colmar has been linked with winter sports activities all through its historical past, having been worn by Italian ski champions during the last century, from Leo Gasperl to Zeno Colò.
Colmar Originals, designed by the interior group, has over time teamed with a roster of vogue designers, together with Shayne Oliver for the A.G.E. undertaking and, most lately, with White Mountaineering’s Yosuke Aizawa.
Decked in Klein blue, the pop-up options white furnishings and fiery pink accents — the three colours collectively nodding to the model’s emblem. The checker plate metallic flooring remembers snowboarding amenities, whereas white fake fur particulars mimic snow.
The Colmar cablecar-shaped pop-up at Milan’s Centrale practice station.
Courtesy of Colmar
Colmar marked its a centesimal anniversary in 2023 conscripting artist and streetwear darling Joshua Vides for its centennial capsule. The ten-piece lineup impressed by archival designs was splashed with the artist’s thick, black, Roy Lichtenstein-esque strains and graphics.
By its skiwear division Colmar has been the clothes shop of winter sports activities athletes internationally, most lately supplying gear to the France and Slovenia groups.
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