Revlon is getting its palms soiled with a saucy new lip balm. Honoring Nationwide Hen Wing Day and Nationwide Lipstick Day, which each fall on Tuesday this yr, the drugstore cosmetics model tapped restaurateur Man Fieri to drop the newest addition to its viral Tremendous Lustrous Glass Shine Balm named after the “Mayor of Flavortown” himself, priced at $10.49.

“That coincidence felt too daring, too flavorful and too enjoyable to disregard,” mentioned Kelly Solomon, Revlon‘s chief advertising officer, by way of assertion. “We noticed an opportunity to create a cultural second that blended magnificence and meals — two worlds constructed on creativity, indulgence and self-expression. The idea of a wing-inspired lipstick felt playfully disruptive in all the best methods. From there, ‘Flavortown’ was born.”

Fieri’s Flavortown is a harbinger of the subsequent period for the Tremendous Lustrous Glass Shine, which was rereleased in December 2024 on account of rising shopper demand. It’s additionally the primary limited-edition, customized product drop that includes the Glass Shine product. The coral-colored lip shade was created with Man’s O.G. Buffalo Sauce in thoughts, however the taste profile is nowhere close to as spicy, it’s really flavorless. With a glass-like end, the method is buildable — which means the crimson pigment is refined — and nonsticky with substances reminiscent of hyaluronic acid, aloe and rose quartz.

The identify “Flavortown” was impressed by Fieri’s signature catchphrase on his present “Diners, Drive-Ins and Dives,” which first aired on Meals Community in 2007. The meals connoisseur later opened up a delivery-only barbecue spot in Newark Liberty Worldwide Airport named Flavortown Kitchen, and now he’s set to host one other Meals Community collection referred to as “Man’s Flavortown Video games.”

“It is a deliciously daring celebration of individuality, pleasure and taste. The Flavortown Glass Shine Balm is for anybody who doesn’t take themselves too severely — and nonetheless needs to look wonderful,” Solomon mentioned. “In contrast to extra conventional trend or entertainment-driven collabs, this one faucets into meals tradition and brings a completely totally different type of icon to the desk. It’s enjoyable, irreverent and designed to make individuals smile, whereas nonetheless delivering a genuinely wearable, high-performance product.”

The coincidence of Nationwide Hen Wing Day and Nationwide Lipstick Day being calendared collectively prompted Solomon to mull over the query, “Who’s the undisputed face of taste?” The plain reply: Fieri. From that time on, Fieri was dedicated to serving to Solomon and the remainder of the Revlon crew prepare dinner up one thing particular.

“In fact, Nationwide Hen Wing Day is a serious vacation in Flavortown so it was already on my radar,” Fieri advised WWD in an e-mail assertion. “However when Revlon hit me as much as crew up on a fiery collab combining it with Nationwide Lipstick Day, I used to be all in. That is the subsequent degree collab you’ve been ready for.”

As a part of this collaboration, in-person New York Metropolis activations will likely be hosted on Tuesday in Instances Sq. and close to Fieri’s restaurant, Hen Man, in Bryant Park. The product, and a specialised sticker pack, will likely be obtainable completely on-line at revlon.com from Wednesday by means of Tuesday.

Fieri’s Flavortown balm comes greater than a yr after the namesake cosmetics model appointed Michelle Peluso as its new chief government officer in October 2024, two years after the model filed for Chapter 11 chapter. Earlier this yr, Peluso sat down with WWD to debate her plans for the storied model transferring ahead beneath new possession and out of chapter. “The underside line is it is a model that’s all the time stood for glamour,” Peluso mentioned. “We’re not the no-make-up-look model. We’ve been taking our companions by means of a three-year street map of innovation and storytelling to strengthen that possession of glamour for mass.”