From celebrities to influencers, dermatologists to magnificence editors and everybody in between, we will all agree on one factor: Okay-beauty is the place its at. Over the previous a number of years, Korean magnificence merchandise have established themselves as a few of the only, high-quality magnificence SKUs available on the market, from skin-plumping masks to high-pigment lip oils, hair care staples and extra. Identified for at all times being forward of the curve, magnificence lovers all over the place can’t get sufficient of all issues Okay-beauty, and it’s about to change into simpler than ever to buy the best-of-the-best in Korean magnificence. At the moment, a first-of-its-kind retail platform, Okay-Magnificence World, is hitting Ulta shops nationwide, and we have now all the small print you have to know on the thrilling new launch.

Okay-Magnificence World Hits Ulta Shops: The whole lot You Have to Know

Getting into Okay-beauty can really feel overwhelming, however it doesn’t need to be. That’s why esteemed entrepreneur and sweetness professional, Sarah Chung Park, created Okay-Magnificence World: a first-to-market retail platform devoted to the invention of mass and status Okay-beauty manufacturers. A vacation spot the place U.S. shoppers can entry genuine Korean magnificence merchandise, Okay-Magnificence World is the primary large-scale retail idea with shoppable locations, immersive activations and a whopping array of over 200 merchandise throughout skincare and coloration cosmetics, going past what’s trending to offer an assortment of high-quality, “heritage merchandise and coverings with revolutionary elements, sensorial textures and evidence-driven outcomes,” the press launch explains.

“Okay-Magnificence World is about extra than simply what’s new from Korea—it’s about what’s subsequent in magnificence for all ages, tones and budgets,” says Park. “Ulta Magnificence, with its unparalleled attain, dedication to inclusivity and fervour for innovation, is the proper associate to convey this imaginative and prescient to life. Collectively, we’re introducing U.S. shoppers to a brand new period of Korean magnificence – one which blends cultural storytelling with cutting-edge formulations and really accessible retail experiences.” Beginning this month, you’ll be able to store Okay-Magnificence World in-store and on-line at Ulta, with choose merchandise from iconic Okay-Magnificence manufacturers Chasin’ Rabbits, I’m From, Mixsoon, NEOGEN, Rom&nd, Some By Mi, Sungboon Editor and Unleashia, spanning a spread of skincare and make-up issues at a wide selection of costs, making Okay-beauty extra accessible than ever.